If you’re promoting a service or product with a better value, As an illustration, you may want to function certain hues, fonts, video clips, or photographs on the website that emphasize the price variety of your merchandise. A video, by way of example, may well emphasize that you just’re a luxury resort as opposed to a price range hotel.

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Search phrase investigation: Set you in the shoes of one's likely web-site customer or shopper. Which thoughts or phrases could possibly they search for on Google that may direct them on your website?